WHY YOU SHOULD CONTRIBUTE

It is estimated that more than 90% of the biodiversity of our planet has either become extinct or in immediate danger of dying out. Not many know that a similar process of eradication of the variety, plurality and richness of the human cultural registers as have evolved through the millennia is also rapidly taking place. With the advancement of technology and AI, millions have benefitted and will continue to do so, but at the same time the fragile and precious hereditary practices of vast swathes of humanity may suffer as a direct result of these new approaches. The sonic diversity of the Indian subcontinent is one such vital phenomena, a treasure most definitely worth safeguarding and transmitting to the coming generations in their most authentic possible formats. To this extent our efforts at preserving, archiving and disseminating the traditional oral intangible folk, classical as well as ethnic musical heritage of India require your urgent and constant support. Help us survive, thrive and our efforts to count for something with your invaluable patronage!